HOKO | Creating Extraordinary Events – Brand Marketing Agency

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Creating Extraordinary Events

Brand marketing agency seamlessly integrated across the domains of culture, entertainment and sports.

What we do

HOKO owns and operates a diverse portfolio of businesses within the sectors of Entertainment, Sport and F&B.

Rights holdings and franchises

Consultancy

Event management

Polo match in front of Marina Bay Sands, Singapore

Services

The success of an event, concept or activation lies in the smallest of details. HOKO's agility and attention to the nuances have helped make our work a huge success across the globe.

Our goal across our work is to form an emotional connection between audience and brand. It takes many forms and channels to achieve one objective: drive action, inspire engagement and build long-term client relationships. At HOKO we design, manage and produce the activations and strategies you need to form deeper connections with your audience.

More about HOKO

Rights holdings and franchises

HOKO owns and operates its own IP and franchise concepts, as well as for other clients in various territories worldwide. Our mission is to help rights holders across these areas:

Creation of IP concepts
Strategic activation of the rights and intellectual property
Evaluation of assets and platforms: legal protection, market share, barriers to entry, profitability, growth and technology
Audience data and consumer reach
Commercials and revenue generation

Museum of the Future and OKX launch event

Consultancy

HOKO advises businesses in culture, sports and entertainment on how to create, develop and financially grow their IP, concepts or events.

We also resolve pressing strategic, financial and operational issues for blue-chip corporations, IP owners, sports teams, media partners, content distributors, promoters, venue operators and service providers.

Event management

HOKO specialises in activation, with end-to-end event project management and production for events, exhibitions, brand activations, award shows, gala dinners and media events.

Major brands, IP owners and organisations have trusted HOKO to produce astonishing events for over 10 years. Our approach, industry-leading team and full suite of services mean we're equipped for any brief, large or small.

Meet the team

Meet our executive team.

Max Palethorpe

Founder & CEO

Dubai-based Max Alexander Palethorpe is the Founder & CEO of HOKO Agency as well as Managing Director of the Rich List Group.

Ana Santos

Founder & General Manager

Ana Santos Matas is an international fashion model turned serial eco-entrepreneur, a self-made businesswoman and Psychology graduate with a master's in HR.

Meet the whole team

What we do

Services

Rights holdings and franchises

Consultancy

Event management

Meet the team

Max Palethorpe

Ana Santos

Clients

Let's create something extraordinary.